Incorporating a fitness challenge into your corporate wellness plan can have great benefits for your organization. Coming together to work towards a common movement goal is a prime opportunity to help your employees feel more connected to your brand.

In today’s fast-paced workplace, however, keeping employees engaged and motivated in a fitness challenge can be an intimidating task. Fortunately, a well-crafted and executed internal communications plan can make all the difference.

Promote Corporate Values

By aligning your fitness challenge’s branding with your company’s overall identity, you can foster a sense of belonging. Aligning the branding with an aspect of your corporate values is a good way to keep participants motivated and stay engaged.

For instance, if one of your company’s core values is sustainability, consider creating a fitness challenge that encourages participants to engage in activities that contribute to both their fitness and the environment. Some activities include biking to work, participating in local clean-up runs, or engaging in eco-friendly workouts like outdoor yoga.

Implementing a fitness challenge that aligns with company values not only promotes movement but also reinforces the cultural pillars of your organization. These initiatives cultivate a shared sense of purpose among employees and fosters comradery as they work towards a shared goal.

For example, if your company values teamwork, a fitness challenge could include team-based competitions or group fitness events, emphasizing collaboration. By participating in your fitness challenge, participants experience the tangible benefits of your company’s values, leading to a deeper, more personal connection to your organization’s mission and vision.

Leverage Internal Communications

It’s no secret that internal communication is the crux of creating a cohesive message throughout your fitness challenge. Establishing a consistent tone of voice for all messaging about your challenge is crucial for motivating and encouraging participants.

Through emails or messages on your intranet, you can nudge employees at different phases of the challenge journey to get them excited to participate. Take it a step further by tailoring messages specifically for new joiners or participants who showed high engagement in previous wellness initiatives. We’ve provided you with messaging resources here.

Additionally, you can upload custom content onto the CorporateFitness.app platform to take your participants on a journey from pre-event hype to post-event follow-up.

Incorporate Visual and Interactive Elements

Customizing your challenge to incorporate your logo, colors, and other visual elements makes the challenge more engaging and can help keep the challenge top-of-mind.

Using CorporateFitness.app with your branded elements is a great way to get participants excited. You can do this by simply including your brand’s logo and colors. To elevate the experience, consider creating a visual identity for the fitness challenge that will be present on flyers, your intranet, your emails, and our app.

Custom badges are another way to leverage your challenge’s visual identity. Gamifying your fitness challenge taps into participants’ intrinsic motivations (competition, achievement). You could also enhance the experience by creating badge icons that match your brand and/or fitness challenge.

Celebrate Success with Swag

You can recognize the time and effort your participants have put into your fitness challenge with swag. Branded t-shirts, certificates, stickers, reusable water bottles, or anything else you can think of are an acknowledgement or participants’ efforts and a reminder of your company’s commitment to employee well-being.

In addition to individual recognition, adding a common fundraising or charity goal can enhance the impact of your fitness challenge. Partnering with an organization that does charitable work highlights your organization’s dedication to social responsibility. For example, ST Engineering’s MOVEment challenge raised $60,000 for Girls Who Code and Tunnel to Towers, while Lenovo’s Walk for Water challenge generated funds and awareness for clean drinking water in Kenya. Whether it’s to boost funds or awareness, a fitness challenge for a charitable cause boosts participants’ motivation and morale.

Takeaway

By aligning your challenge’s branding with corporate values, leveraging your internal communication plan, incorporating visual and interactive elements, and celebrating participants’ success with swag, you can effectively boost challenge engagement through your branding efforts.

If you’re ready to explore everything CorporateFitness.app has to offer for your next fitness challenge, schedule a demo call today.